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麦克卢汉冷热媒介论在交往理论中的拓展

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摘要 本文通过对麦克卢汉感官比率概念的引入,释疑冷热媒介理论的困惑;通过结合冷热媒介论对马克思交往传播理论的拓展,提出情境卷入人际传播效果理论。
作者 梁策
出处 《新闻研究导刊》 2020年第5期61-62,114,共3页 Journal of News Research
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