“四重螺旋”创新生态系统视域下的体育新闻传播教育改革

Sports Journalism and Communication Education Reform Under the Perspective of Quadruple Helix Innovation Ecosystem

面对新一轮的科技革命和产业变革,体育新闻传播教育应识变、应变和求变,并做到既符合高等教育及学科专业的“小逻辑”,也符合经济社会发展的“大逻辑”。本文以“四重螺旋”创新生态系统为理论视角,从创新动力、创新范式、创新路径三方面,就体育新闻传播教育改革及体育新闻传播人才培养模式创新进行了研究。研究发现,科教兴国、媒体融合、体育强国战略要求培养高素质全媒化复合型专家型体育新闻传播人才。作为体育新闻传播教育的核心行为主体,大学要积极构建政府—媒体—大学—社会“四重螺旋”创新生态系统,并从价值、知识、能力三方面创新体育新闻传播人才培养路径:在价值塑造方面,应坚持思政课程和课程思政同向同行并打造“文科—学科—专业—课程”课程思政体系;在知识传授方面,应注重“通专特教育融合”和“文理工学科交叉”;在能力培养层面,要强调“软硬结合”和“内外协同”。

In the face of the new round of scientific and technological revolution and industrial change,sports journalism and communication education should be aware of these changes,then change and seek changes,and not only in line with the“small logic”of higher education and academic disciplines but also with the“big logic”of economic and social development.This paper takes the“quadruple helix”innovation ecosystem as the theoretical perspective to study the reform of sports journalism and communication education and the innovation of sports journalism and communication talent training mode from the three aspects of innovation motivation,innovation paradigm,and innovation path.It is found that:the strategy of developing the country through science and education,media integration,and strengthening the country through sports requires cultivating high-quality,ominimedia,composite,and expert talents of sports journalism and communication.As the core actor of sports information and communication education,universities should actively build a governmentmedia-university-society“quadruple helix”innovation ecosystem,and innovate the cultivation path of sports information and communication talents from the three aspects of value,knowledge,and ability:in terms of value shaping,we should adhere to the same direction of the ideological and political courses and create a“liberal arts-discipline-professional-curriculum”ideological and political curriculum system;in terms of knowledge transfer,it should focus on the“integration of general and special education”and the“cross-discipline of arts and sciences”;in terms of ability cultivation,it should emphasize the“combination of soft and hard”and“internal and external synergy”.