短视频在会议新闻报道中的实践与创新研究

Practical Innovation and Value Pursuit of Short Video in Conference News Repor

会议新闻报道在我国新闻传播活动中具有特殊地位,从2022年党的二十大到2023年的两会,在党和国家重大会议中,各级媒体广泛运用短视频这一形式进行宣传,取得了不俗的传播效果。在2023年两会期间,各级媒体的短视频会议新闻报道表现亮眼,呈现出制作精良、主题鲜明、视角多元等诸多优势,给短视频与会议新闻的结合做了良好示范。但在一些一般性的日常会议报道或个别地方媒体的报道中,短视频的轻体量特性与会议新闻的严肃性特性之间产生了价值冲突,造成了部分短视频报道中重要性、接近性、互动性等的缺失。精准的报道角度、丰富的报道样态等,可以提升会议报道中短视频新闻的价值。

Conference news reports have a special status in my country’s news dissemination activities.From the 20th National Congress of the Party last year to the two sessions this year,in major meetings of the Party and the country,media at all levels have widely used the short videos and achieved great results.During this year’s two sessions,the short video conference news reports of media at all levels performed well,showing many advantages such as wellproduced,clear themes,and diverse perspectives,which set a good example for the combination of short video and conference news.However,in some general daily conference reports or individual local media reports,there are also some value conflicts between the light-weight characteristics of short videos and the seriousness of conference news,resulting in some short video reports.The lack of elements such as importance,proximity and interactivity.Through strategies such as precise reporting angles and rich reporting styles,the value of short video news in conference reports can be further enhanced.