科学传播政策与科学发展的国家媒体形象间性研究

A Study on the Inter-image of National Media Between Science Communication Policy and Science Development

树立科学发展的国家媒体形象对于应对当前错综复杂的国际舆论环境,着力提升中国形象的亲和力,具有重要的学理价值和现实意义。本文聚焦于中国国家媒体形象的创新形塑。以科学传播学在中国的升阶作为理论基础,基于改革开放四十余年来科学传播政策的发展趋势与科学发展的国家形象的间性特征,对科学传播政策阶段性演变进行个案研究,梳理出科学启蒙、科学立法、高质量科学发展三大阶段性特征。在此历程中,我国政府制定并实施了相应的科学传播政策,“大科普”理念持续深化并落地生根,强力凸显出科学发展的中国国家媒体形象。

Establishing a scientifically developed national media image has important theoretical and practical significance for coping with the current intricate international public opinion environment and making efforts to enhance the affinity of China’s image.This study focuses on the innovative shaping of China’s national media image in the context of scientific development.With the rise of science communication in China as the theoretical basis,and based on the interrelation between the development trend of science communication policies and the national image of scientific development over the past 40 years of reform and opening up,this paper conducts a case study of the phased evolution of science communication policies,sorting out the three major phased characteristics of scientific enlightenment,scientific legislation,and high-quality scientific development.In this process,the Chinese government has formulated and implemented corresponding science communication policies,and the concept of“Popular Science”has continued to deepen and take root,strongly highlighting the image of the scientific development of China’s national media.