情感部落:网络视频国际传播中的个人叙事与媒介共情

Affective Tribe:Individual Narratives and Mediated Empathy within International Communication of Online Videos

随着媒介生态的深刻变革与国际局势的复杂挑战,与传统宏大叙事相对应的个人叙事日益在网络视频的国际传播中引发关注。本文从媒介可供性视角出发,对在国际视频社交媒体平台上活跃的个人创作者李子柒和中国奚的YouTube频道进行深入探析和系统比较,通过计算扎根的方法对视频文本及其线上反馈展开研究,发现两位博主网络视频的国际传播过程都体现出了以个人化叙事要素作为创意黏性策略引发媒介化共情,进而形成传播者网红化和受众粉丝化的现象。叙事与共情的理论价值,值得引发网络传播中更深的思考与理论构建,研究发现也为我们通过全媒、全民系统提升国际传播能力建设的具体实践提供了思路和建议。

Witnessing challenges due to the profound transformation of media ecosystem and complicated international situations-individual narratives,compared to traditional grand narrative,have received much attention regarding the international communication of online videos.From media affordance approach,this study investigated and compared the popular YouTubers Li Ziqi and Itzik as case studies.Based on textual analysis of the videos and online responses via computational grounded theory framework,the findings indicate that as for both Li Ziqi and Itzik,individual narratives were utilized as creative strategies to cause mediated empathy,so as to make the two YouTubers become influencers and their audiences as fans.The theoretical significance of narrative and empathy should be more valued for theoretical building.Meanwhile,implications and suggestions for improving international communication strategies and practice via all kinds of media and all people were also provided.