全媒体语境下高校思政课教学话语有效性的构建

The Construction of Discourse Effectiveness in Teaching of Ideological and Political Courses in Colleges and Universities in the Context of Omnimedia

“四全媒体”的发展,给高校思政课教学话语环境带来了深刻变化。即全程媒体打破了话语空间自洽性,全息媒体凸显了话语形式单调性,全员媒体冲击了话语主体权威性,全效媒体降低了思政课教学话语内容吸引力。面对全媒体时代传播格局的变化,某些制约高校思政课教学话语有效性的主体性因素仍在一定范围内存在,部分教师还缺乏成熟运用全媒体思维组织教学话语表达的能力。提升高校思政课教学话语有效性,关键在于把握好教学话语的生动性表达与学理性支撑二者之间的平衡关系,既要提高教师“用学术讲政治”的话语应用能力和理论功底,也要在把理论问题说透彻的同时保持语言风格的可接受性,实现照“本”而不宣“科”的良好效果。

The development of“full process media,full information media,full staff media,and full effect media”has brought profound changes to the discourse environment of ideological and political teaching in universities.That is,the full process media has broken the self⁃consistency of discourse space,full information has highlighted the monotony of discourse form,full staff media has impacted the authority of discourse subject,and full effect media has reduced the attractiveness of discourse content in ideological and political teaching.In the face of the changes in the communication pattern in the era of omnimedia,some subjective factors that restrict the effectiveness of teaching discourse in ideological and political courses in universities still exist within a certain range,but some teachers still lack the ability to use omnimedia thinking to organize teaching discourse expression.Therefore,the key to improving the discourse effectiveness of ideological and political courses teaching in universities lies in grasping the balance between the vivid expression of teaching discourse and the support of academic rationality.It is necessary to improve teachers’discourse application ability and theoretical proficiency in“using academic language to speak politics”,explain theoretical issues thoroughly,and maintain the acceptability of language style,so as to achieve a good effect of following“textbooks”without“lacking innovation”.