全球疫情背景下海外华文媒体的传播功能探析

Research on the Communication Function of Overseas Chinese⁃Language Media in the Context of the Global COVID⁃19 Pandemic

在新形势和新理念的背景之下,海外华文媒体在我国大外宣格局中发挥着重要作用。本文以新冠疫情期间海外华文媒体的传播实践为主要研究对象,通过对《欧洲时报》的个案研究,考察了海外华文传媒在国际舆论场中的报道样态与传播功能,从而关照后疫情时代讲好中国故事、传播好中国声音的国际传播策略。

Recent studies have shown that overseas Chinese⁃language media plays a key role in large⁃scale external publicity pattern.This paper takes the communication practice of overseas Chinese⁃language media as the main research object,and examines the reporting patterns and communication functions of overseas Chinese⁃language media during the COVID⁃19 pandemic.The research is based on the case study of Nouvelle d’Europe,the major Chinese⁃language media outlet in Europe.The findings can contribute to a better understanding of the international communication strategies of“telling China’s stories well”in post⁃pandemic era.