传播基础设施视域下基层媒体在单位制社区中的角色变迁:漳村矿电视台的个案研究

A Case Study on the Role of Community Media in the Danwei Community of a State-owned Mine Enterprise from the Perspective of Communication Infrastructrue

本文以传播基础设施理论为框架,通过在地观察、深度访谈和焦点小组等质化研究方法,探讨单位制社区中基层媒体的故事讲述系统的历时演变及其多元意涵。在空间维度上,本文将漳村矿电视台作为一个有机主体,嵌入“单位—工人—居民”这一独特的矿区社会结构中,探究电视台与煤矿工人、矿区居民以及单位领导等各主体间的话语互动实践。在时间维度上,本文将漳村矿电视台从1985年成立到2017年停办的32年,嵌入中国煤炭行业变革的40年中,以四个阶段解读电视台故事讲述实践的变迁。研究发现,在单位制社区发展过程中,漳村矿电视台的角色不再局限于企业的宣传机构和矿区娱乐设施,而是逐渐发展为实现社会治理的权力技术、煤炭工人主体性话语的生产者,以及社区共同体的积极营建者。反思以漳村矿电视台为代表的工矿区媒体的生命史,或将为老单位制社区的文化复兴探索一种路径。

Based on the Communication Infrastructure Theory,this study explores the diachronic evolution of the story-telling system of grass roots media in the Danwei community and its multiple meanings through qualitative research methods such as observation,in-depth interviews and focus groups.On the spatial dimension,Zhangcun Mine TV Station is taken as an organic subject,embedded in the unique social structure of“Danwei-workers residents”,and the practice of discourse interaction between TV station and coal miners,mining area residents,and Danwei leaders is explored.On the time dimension,the 32 years from the establishment of Zhangcun Mine TV Station in 1985 to its closure in 2017 will be embedded in the 40 years of China's coal mine industry reform,and the changes of TV station story telling practice will be interpreted in four stages.It is found that in the process of Danwei community development,the role of Zhangcun Mine TV Station is no longer limited to the communication organization of the enterprise and entertainment facilities in the resident areas,but gradually develops into the power technology to realize social governance,the producer of coal workers subjective discourse,and the active builder of a new shared community.Rethinking the life history of the media in the industrial and mining areas represented by Zhangcun Mine TV Station may explore a path for the cultural revival of the old Danwei community.