遮蔽与解蔽:算法推荐视域下的主流意识形态话语传播

Conceal andReveal:Mainstream Ideological Discourse Communication from the Perspective of Algorithmic Recommendation

在算法推荐时代,我国主流意识形态话语传播面临困局,其原因主要在于资本逻辑下虚拟空间的算法滥觞和消费主义思潮弥漫下人们易被欲望支配出现知行偏差。由此造成了社会个体困顿于多元价值情境下的价值选择,具体而言,社会个体既存在价值迷茫心理,又容易陷入“普世价值”的话语陷阱中。要有效推动主流意识形态话语传播,就需要在法律制约、技术赋能、榜样引领和话语创新等方面着力。

In the era of big data,the communication of China’s mainstream ideological discourse is facing a crisis,which is mainly due to the origin of the algorithm of virtual space under capital logic and the prevalence of consumerism.People are easy to be dominated by desire.As a result,individuals in a value pluralistic society face the consequences of value choice confusion.Specifically,social individuals not only have the psychology of value confusion,but also are easy to fall into the discourse trap of“universal value”.To solve these problems and promote the dissemination of mainstream ideological discourse in the era of big data,we need to focus on legal constraints,technological empowerment,example guidance and discourse innovation.