红色文化的数字化传播实践及思政教育创新路径研究

Study on the Digital Communication Practice of Red Culture and Innovative Path of Ideological and Political Education

红色故事的讲述、红色文化的传播,具有重要的时代价值与历史意义。本文以《红色文物青年说》为例,讨论了红色文化传播的创新性机制、方式及其思想政治教育效果和意蕴。本文认为,《红色文物青年说》在传播与创作主体上实现了多元化,传播形式上实现了轻量化和短视频化,话语策略上实现了年轻化,内容制作上实现了精品化和艺术化。在对参与创作的学生以及观看的大学生进行调研和访谈过程中,发现作为创新性红色文化传播实践的《红色文物青年说》产生了良好的传播效果和教育效果。本文认为,在数字化的传播语境下,开展红色文化传播实践,有助于建立党史教育的课程资源库,有助于推动课程思政建设和新文科建设,培养爱党爱国的时代新人,而这正是红色文化数字化传播实践的思政意蕴。

The telling of red stories and the dissemination of red culture have important contemporary value and historical significance.This paper takes Youth Talk of Red Cultural Heritage as a case to discuss the innovative mechanisms and approaches to the dissemination of red culture and its ideological and political educational effects and implications.This paper argues the achievements of Youth Talk of Red Cultural Heritage in diversified text originators and disseminators,small-size and short-video text designation,youth-oriented discourse strategy,and artistic quality contents.In the course of research and interviews with the student producers of the videos and the university student viewers watched it,the study found that Youth Talk of Red Cultural Heritage,as an innovative red culture communication practice,had produced good communication and educational effect.This paper argues that in the context of digital communication,the development of red culture communication practice can help establish a curriculum resource base for CCP History Education,help promote the curriculum construction of ideological-and-political and liberal arts course,and cultivate youth with strong passion for our country and Party in the new era.And this is the ideological and political implication of the digital communication practice of red culture.