数字化动漫的视觉语言与东方意境构建

Visual Language of Digital Animation and Construction of Oriental Artistic Conception

本文以视觉语言为切入点探讨数字化动漫的东方意境构建,主要运用文献调研法和案例分析法。创作者在充分了解传统文化的基础上整体协调好色彩、形状、空间、运动等视觉认知元素就能在动漫场景中构建出东方意境。数字化动漫的东方意境是由“内”而“外”构建的,“内”为传统文化影响下的视觉语言的创新性设计;“外”即数字媒体技术所做的符合当代审美的个性化表达。同时,数字媒体技术可进一步创造出独具东方意味的“太虚幻境”。

This paper explores the construction of oriental artistic conception of digital animation from the perspective of visual language.It mainly uses the methods of literature research and case analysis.On the basis of fully understanding the traditional culture,coordinating the visual cognitive elements such as color,shape,space and motion as a whole can build the oriental artistic conception in the animation scene.The oriental artistic conception of digital animation is constructed by“inside”and“outside”.“Inside”means the innovative design of visual language under the influence of traditional culture;“outside”means personalized expression in line with contemporary aesthetics through digital media technology.At the same time,the use of digital media technology can further create a kind of imaginary realm called“Taixu illusion”with unique oriental meaning.