中国驻外员工的媒介素养对其跨文化适应的促进研究

Research on the Promotion of Chinese Overseas Employees’ Media Literacy to Their Cross-cultural Adaptation

随着中国综合国力和开放程度的不断提高,海外施工项目成为向国际展示中国的重要名片,本研究通过对驻外中国员工进行深度访谈(N=23)和问卷调查(N=346),探究驻外中国员工的媒介素养对其跨文化适应的影响。研究发现,驻外中国员工的媒介素养,尤其是"获取信息""评判信息"的能力,能够显著影响其跨文化适应,加强对驻外中国员工的媒介素养训练对拓展其国际视野、加快项目施工进度、推进以海外施工项目为支点的国际传播能力建设尤为重要。

With the continuous improvement of China’s comprehensive national strength and openness,overseas construction projects have become an important business card to show China to the world.This study explores the impact of media literacy of Chinese employees abroad on their cross-cultural adaptation through in-depth interviews(N=23)and questionnaires(N=346).The study found that improving the media literacy of Chinese employees abroad,especially their ability to“obtain information”and“judge information”,can promote their cross-cultural adaptation.Strengthening the media literacy of Chinese employees abroad is particularly important to expand their international vision,speed up the project construction progress and promote the construction of international communication capacity with overseas construction projects as the fulcrum.