国际传播格局变迁的新动因研究:基于信息传播新技术的平台化媒体

New Driver of International Communication Structure:Platform-based Media

在世界百年未有之大变局的背景下,国际传播格局也面临重大演进。平台化媒体作为信息与传播新技术的最新表现形式,成为国际传播新的主要媒介。本文从国际关系格局与国际传播格局的演进、平台化媒体的内涵、平台化媒体的新特征、平台化媒体对国际传播格局的影响等方面展开分析,认为平台化媒体是国际传播格局变动的新动因,但格局的变动仍需考量国际关系格局的演进。

The world is now going through changes unseen in a century,so as the structure of international communication.As the latest technology of information and communication,platform-based media has become the major new channel of international communication.The paper discusses the evolution of international relations structure,the connotation of the platform-based media,new characteristics of platform-based media,and impact of platformbased media on the structure of international communication.Since then,the author concludes that platform-based media is the new driver steering the change of international communication structure,but international relations is still needed to be taken into consideration when discussing the international communication structure.