融合共生:我国传媒业实施特殊管理股制度的研究

Convergence of Coexistence:Research on the Implementation of Special Management Unit System in China’s Media Industry

媒介融合背景下,由于广告营收急剧下降,传统媒体已经大幅度落后于新媒体,面临着严峻的生存困境。除此之外,新媒体也面临诸如侵犯版权、推送"三俗内容"、侵犯用户隐私的法律风险。特殊管理股制度的实施,是新媒体与传统媒体融合共生的过程,一定程度上能够缓解传统媒体的生存压力以及新媒体的法律风险,有其合理性以及必然性。本文从特殊管理股制度的起源以及在我国的发展论起,然后讨论其在我国实施的必要性以及法理解释,再根据我国国情讨论制度实施的障碍以及可能出现的弊端,最后提出制度实施的建议,以期为我国媒介融合提供有益的思考。

Under the background of media convergence,the advertising revenue of traditional media has fallen sharply and fallen behind that of new media,which is facing a severe survival dilemma.In addition,new media also face legal risks such as infringing copyright,pushing"three vulgar contents"and infringing users’privacy.The implementation of the special management unit system is a process of integration between new media and traditional media,which can relieve the survival pressure of traditional media and the legal risks of new media to a certain extent.Its implementation has its rationality and inevitability.This paper starts from the origin of the special management unit system and its development in our country,then discuss the necessity of its implementation and its legal interpretation,and also discuss the obstacles and drawbacks of the system implementation base on the national conditions further.Finally,there are some suggestions about implementation of the system to provide useful thinking for the convergence of media in our country.