重建视听传播案例研究的方法观——基于中国网络视频研究案例库建设的思考

Reconstructing the Methodological Perspective of Audiovisual Communication Case Study——Thinking Based on the Construction of China Online Video Case Study

本文基于中国传媒大学中国网络视频研究中心的案例库建设经验,因应新媒介技术带来的多重挑战,反思案例研究方法之于视听传播学科建设的价值、意义及问题,提出要在视听传播研究领域加强科学的案例研究和案例库建设,形成兼具问题导向、过程导向、综合导向的,有利于理论建构、人才培养和学科交叉等多重面向的案例研究及教学体系。

This paper is based on the experience of the case database construction experience of the China Online Video Research Center(COVRC)at Communication University of China,and in response to the multiple challenges brought by new mediatechnology.This paper reflects on the value,significance and problems of case study in the construction of audiovisual communication discipline,and proposes to strengthen the construction of the standardized and scientific case study and case base in the field of audio-visual communication research,so as to form a problem-oriented,process-oriented and comprehensive-oriented case study and case teaching system which is conducive to theoretical construction,talent cultivation and interdisciplinary.