媒体融合语境下我国传媒艺术实践变革的趋势、本质与反思

The Trend,Essence and Reflection of Media Arts Practice Reform in the Context of Media Convergence

随着大数据、人工智能、物联网、5G技术在传媒艺术实践中的广泛应用,媒体融合进入实质融合阶段。媒体融合将给传媒艺术创作生产、传播、消费实践带来深刻变革,主要表现在创作主体角色、文本类型边界、接受环境生态等多个方面。这种实践变革的本质是:将艺术大众化变革为大众的艺术,将艺术的传播变革为传播的艺术,将艺术生活化变革为生活的艺术。对此,我国传媒艺术尤其需要注意处理好与其相关的价值导向、文化安全和专业教育三个问题。

With the widespread application of big data, artificial intelligence, Internet of Things, and 5G technologies in the practice of mediaarts, media convergence has entered a substantial convergence stage. And media convergence will bring profound changes to the production, communication and consumption practices of mediaart creation, which manifests in such aspects as the role of the creative subject and the boundaries of text types as well as the acceptance of the ecological environment.Meanwhile, the essence of this practical reform is to transform the popularization of art into mass art, to transform the communication of art into the art of communication, and to transform the life of art into the art of living.In this regard, China's media arts particularly needs to pay attention to the three issues related to value orientation, cultural security and professional education.