短视频引发网络舆论热点的影像逻辑

The Image Logic of Short Videos Triggering Hot Spots of Network Public Opinion

近年来,由短视频引发的网络舆论热点呈不断上升趋势,成为引人注目的传播现象。考察这些引发网络热点的短视频,可以发现其影像特性使其具有"事实之锚"的记录功能,让事件的特殊瞬间得以保留并可见;这些短视频所具有的戏剧性元素,又让其能够以"病毒式传播"的方式,在网络空间聚集起层层围观和广泛热议,从而构筑一种象征性的"议事广场"。短视频引发的网络舆论热点,往往事关公平正义,体现了短视频增强社会可见性的可能性,以及促进和维护正义的社会功能。

In recent years,the hot spots of network public opinion caused by short videos shows a rising trend,which has become a noticeable propagation phenomenon.Through investigating these short videos,it can be found that due to their image characteristics.They have the recording function of "anchor of facts",so that the special moments of events can be preserved and visible Furthermore,the dramatic elements in these short videos enable them to gather layers of spectators and extensive discussions in cyberspace in a viruses-like spreading model,thus constructing a symbolic "discussion square".The hot spots of online public opinion triggered by short videos are often related to fairness and justice,reflecting the possibility that short videos can enhance social visibility and have social functions to promote and maintain justice.