新技术条件下视听媒体传播的嬗变与前景

Developments and Changes of Audiovisual Media Communication and Its Future Prospects under New Technology

众所周知,在媒介技术进步的强力支撑下,当代传播实践已经呈现出一种复杂多变的发展态势。一方面,在新媒介技术环境的影响下,以报纸、杂志、广播、电视为代表的传统媒体受到了极大的冲击;另一方面,伴随着媒介技术进步的不断加速,新媒体传播自身尚处在变幻不定的分化和重组之中。新技术进步对媒体形态演变的影响机理为何?未来媒体传播可能会演变成一种怎样的格局?为此,本文以新技术条件下的视听媒体传播发展为考察对象,从三个层面对当代媒体传播的演变逻辑进行分析和讨论,以期对诸多问题进行尝试性的思考和回答。

It's well known that contempory communication has been shown a complex and changeable trend,supported by progress of media technology.On the one hand,tradional media,such as newspaper,magazine,broadcast,television,has been greatly impacted under the influence of new media technology environment.On the other hand,with the rapid development of media technology,new media constantly under going differentiation and reorganization.What's more,how does new media technological progress affect the evolution of media forms and what kind of pattern will media communication evolve into in the future? In order to answer these questions,this article will focus on the devolopments of audiovisual communication from three aspects.