远近与壁垒:社交网络传播中用户的“社会—信息嵌入”研究

Distances and Barriers:Research on the Users' "Social-Information Embedding" in the Social Network Communication

在网络社会强势崛起的语境下,社交网络中的在线层级"社会—信息"复合化嵌入与分化深植于网络空间的内在逻辑,并成为关系到网络社会中的区隔性和流动性的重要议题。本文基于社会—信息嵌入的理论探讨,通过数千万条新浪微博的抓取及后续的清洗、二次采样、处理,对它们分属的7813个微博样本用户的在线层级特征及信息内容特征的关联,进行计算传播学的文本挖掘和实证分析。根据社交网络用户特征,将其转换为高维度的信息内容空间、在线社会层级空间中的坐标后可发现,用户嵌入在线空间中的"社会位置"与其"信息位置"之间具有显著的关联机制。用户在不同空间中的位置相似度和主体间性的"远近"以及相互间"壁垒"的趋近,构成了用户在社会—信息层面的同质化复合嵌入。它关注和凸显的是从某种"空间的嵌入"的个体意义到"嵌入的空间"的整体转换。这种"嵌入"映射着用户在网络空间中的社会位置、信息层级间的数字壁垒,体现着在线空间"可到达性"与主体性流动之间的隐形区隔。

In the context of the strong rise of the network society,the phenomenon of "social-information" composite embedding and differentiation in social networks is deeply rooted in the internal logic of cyberspace.At the same time,it has become an important issue related to the distinction and mobility of cyber-society.Based on the basic theoretical viewpoint of "social-information embedding",tens of millions of Sina microblogs which belong to 7813 Weibo users have been captured,cleaned up and sampled.Then,researchers carried out text mining and Empirical Analysis on the correlation between online hierarchical characteristics and information content characteristics of these 7813 sample users.It is the key step to convert the above characteristics of social network users into the coordinates of high-dimensional information content space/online social hierarchy space.It turns out that the users are embedded in the online space between "social location" and "information location",which has significant relevance and correspondence.The similarity of users' location and inter-subjectivity in different spaces shows the approaching of "distances" and "barriers",which forms homogeneous composite embedding at the "socialinformation" level.This "embedding" reflects the digital barriers between the users' social position and the information levels in cyberspace,and the invisible distinction between the "accessibility" and the flow of subjectivity of online space.