建设新型主流媒体的战略布局与典型实践

Strategic Layout and Typical Practice of New Mainstream Media Construction

新传播生态、新发展契机、新全球传播格局下,主流媒体的转型既符合自身发展需要,也是建立现代传播体系、推进国家治理现代化的重要环节。中央广播电视总台以"四全媒体"建设为基本框架,持续加强对新媒介环境下信息传播规律的研究与探索,加快建立融媒体整合与传播的标准体系与评价规范,意在实现主流传播力、引导力、影响力和公信力的全面提升,其实践经验对建设新型主流媒体具有示范与引领作用。

In the context of new communication ecology,new development opportunities and new global communication pattern,the transformation of mainstream media not only meets the needs of its own development,but also is an important link to establish a modern communication system and promote the modernization of national governance.China Media Group strengthens the research and exploration of the new law of information dissemination,speeds up the establishment of the standard system and evaluation norms of media integration,and aims to achieve the overall improvement of the media penetration,guidance,influence and credibility in accordance with the omnimedia transformation framework.Its practical experience has set an example in the construction of new mainstream media in China.