虚拟现实与用户体验:融媒体背景下电子竞技视听传播探究

Virtual Reality and User Experience:Investigation on Audio-visual Communication of E-sports under the Background of Media Convergence

如今,媒体融合正迈向纵深化发展阶段,媒体融合进程加速了媒介格局、传播规律的质变,电竞传播格局也面临着转型与重构。电子竞技作为互联网与传统体育运动的产物,具有与生俱来的虚拟现实属性。一方面,电子竞技的虚拟现实性特点符合当下媒体融合环境的传播规律;另一方面,用户的需求与体验也对电子竞技视听传播的方式提出新要求。融媒体背景下,媒介的影响力不断上升,虚拟现实性与用户体验成为电子竞技提升视听传播影响力的关键因素。随着媒体融合触角在电竞领域的不断延伸,电子竞技亟须适应传播与发展的新形势、新环境,未来电子竞技视听传播必须充分拥抱融媒体,走向全媒体。

Media convergence is moving towards a stage of in-depth development.The process of media convergence has accelerated the qualitative change of the media structure and the laws of communication.The e-sports communication structure is also facing transformation and reconstruction.E-sports,as a product of the Internet and traditional sports,has inherent virtual reality attributes.On the one hand,the characteristics of virtual reality of e-sports are in line with the current propagation law of the media convergence environment.On the other hand,the needs and experience of users also put forward new requirements for the way of e-sports audiovisual communication.In the context of converging media,the influence of media is constantly rising,and virtual reality and user experience have become the key factors for e-sports to enhance the influence of audiovisual communication.With the continuous expansion of media convergence antennas in the field of e-sports,e-sports need to adapt to the new situation and new environment of communication and development.In the future,e-sports audiovisual communication must fully embrace the convergence media and move towards full media.