守正创新:媒体融合背景下主流传播的发展进路

Integrity and Innovation: Development Path of Mainstream Communication in the Era of Media Convergence

本文以党和国家深入推进媒体融合、加快建设全媒体格局和现代传播体系为背景,研究媒体融合的目标、体系与方法。笔者将理念探讨与案例分析相结合,深入学习、贯彻党中央关于党的新闻舆论工作的指示精神,围绕中央和地方主流媒体在融合传播方面的新举措、新作为,分析如何顺应智能化趋势,拓展平台、产制精品,并结合新闻传播教育,探讨了媒体融合为新闻传播人才培养所带来的机遇与挑战。笔者认为,迈入新时代,主流媒体与新闻院校应携手共进,立足国家战略,紧跟媒介前沿,为建设媒体融合新生态、构筑新闻传播新格局而努力。

This paper focuses on the objectives,systems and methods of media convergence in the context of the Party and the country’s media convergence,allmedia patterns and modern communication systems.The authors will adopt case analysis and in-depth study,implementing the instructions of the CPC Central Committee on publicity and analyzing the new practice and measures of mainstream media in the era of intelligent media.Given such factors,the Chinese media can broaden its landscape and produce the high-quality programs.Also,in terms of journalism and communication education,the paper discusses the opportunities and challenges brought by media convergence.The authors believe that in the new era,mainstream media and teaching institutions should work together to stand on the forefront of media in the light of the national strategy,strive to promote media convergence and find a new pattern of news communication.