社交媒体时代时评短视频的新语态

The Discourse Revolution of Short-form Commentary Video in the Era of Social Media

随着社交平台成为重要的公共话语空间,主流媒体需要发展面向社交用户的时评短视频,探索用更具有社交气质的方式表达理念和观点,发挥意见引领和舆论引导作用。时评类短视频是适应传播碎片化、视觉化、社交化而出现的新型说理形态,从形式到语态均体现出不同于传统新闻评论的特征。本文以"语态"为视角,从评论选题、说理方式、说理态度等层面探析时评类短视频如何适应社交用户需求,引导用户理性参与公共议题讨论,促进社会共识。

As the social media turns into vital public discourse space,mainstream media needs to create a kind of short-form commentary video for social media consumers,explore more methods to express thoughts and ideas and play the role of opinion leader.Short-form commentary video is a new form of reasoning that appears more compatible to the visualized,fragmented communication and social media.Compared to traditional news commentary,short-form commentary video has some new features in its form and discourse.This article focuses on"discourse revolution"to explore how short-form commentary videos satisfy the needs of social consumers,guide users to participate in public discussion and promote social consensus.