论主场外交活动与国家形象的媒介构建

Research on Home Diplomatic Activities and Media Construction of National Image

伴随着改革开放的进程,我国的综合国力日益增强,在世界格局中的地位与影响力与日俱增。我们看到,党的十八大以来,我国成功举办多次主场外交活动,展现大国外交的风范,塑造新时代中国的形象。主场外交活动不但成为传播中国声音与塑造国家形象的重要窗口,也为主流媒体打开了在本土零距离报道国际事务的平台。本文以G20杭州峰会、"一带一路"国际合作高峰论坛、上合青岛峰会为研究对象,侧重对三大主流媒体报道内容文本的分析,探讨媒体如何在主场外交活动中把握国家形象的定位、塑造和传播,修正国际上对中国的错误认知,增强国家话语权与国际影响力。

Along with the process of reform and opening up,China’s comprehensive national strength is increasing,and its position and influence in the world pattern are increasing day by day.We can see that since the 18th National Congress of the Communist Party of China,our country has successfully held many home-court diplomatic activities to show the style of great power diplomacy and shape the image of China in the new era.Home-court diplomacy has not only become an important window for disseminating China’s voice and shaping the national image,but also opens a platform for the mainstream media to report international affairs from zero distance at home.This paper takes the G20 Hangzhou summit,the"Belt and Road"Forum for International Cooperation and Shanghai Cooperation Organization Qingdao Summit as the research object.It focuses on the analysis of the content of the three mainstream media reports,explores how the media grasp the positioning,shaping and dissemination of the national image in home diplomacy activities,revise the international erroneous perception of China,and enhance the national discourse power and international influence.