国际传播视域下中国海军形象的多维建构——以CGTN《新时代:中国海军》为例

On Multi-dimension Construction of the Chinese Navy Image in International Communication——A Case Study of CGTN Red Star,Blue Water

在中国海军成立70周年之际,中国国际电视台CGTN推出新时代首部深入海军基地的系列微纪录片《新时代:中国海军》。该系列微纪录片利用丰富素材和原生镜头,在话语、人物、场景三个层面讲好了新时代中国海军的故事,建构了融通中外的话语体系,树立了生动鲜活的中国海军形象,打造了共情化的传播场景,有效构建了习近平主席倡议的关于"海洋命运共同体"的中国军队国际传播新范式。

On the 70 th anniversary of the founding of the Chinese Navy,CGTN has released aseries of micro-documentaries referred to as Red Star,Blue Water.This series of micro-documentaries uses rich materials and native shots to tell the story of the Chinese Navy in the new erain terms of discourse,characters,and scenes.It forges adiscourse system integrating Chinaand the outside world,fosters empathetic scenes among global audiences, and eventually establishes areal presence of the Chinese Navy,successfully forming anew paradigm for international communication in the maritime community with ashared future.