智媒时代科技传播交互趋势研究

Research on the Interactive Trend of Science and Technology Communication in the Age of Intellectual Media

科技进步日新月异,科技手段丰富多元,但科技传播具有一定的专业性,目标受众群体较小,因此造成科技知识被束之高阁。当下,因应智能化媒体的不断发展、科技传播与时俱进以及传播形式日益多样,通过交互的方式,进行科学知识与内容的传播,逐渐成为科技传播的特色和趋势。本文引用袁隆平等耳熟能详的科学家的事例,解读智媒时代科技传播的交互趋势,为科技传播发展建言献策。

The progress of science and technology is changing with each passing day,and the scientific and technological means are rich and diverse.However,communication of science and technology has certain professionalism and the target audiences are small,which has caused the scientific and technological knowledge to be shelved.At present,in response to the continuous development of intelligent media,communication of science and technology keeps pace with the times,and the forms of communication are increasingly diverse.Through interactive methods,the dissemination of scientific knowledge and content has gradually become a technology.The characteristics and trends of communication.This article quotes Yuan Longping’s familiar examples of scientists,interpreting the interactive trend of communication of science and technology in the age of intellectual media.and making suggestions for the development of communication of science and technology.