媒介:身体的视觉进化及其社会逻辑

Media:Visual Evolution of the Body and Its Social Logic

身体是人类视觉图像及其美学表现力的核心,也是极具传播与展示意义的自我媒介。在人类社会早期,文身是族群交际与信仰崇拜的视觉媒介符号;进入权力社会之后,冠冕替代了文身图像及其视觉表征;在虚拟时代,身体化的微表情展示出社交媒体新身体叙事的视觉传达与话语结构。身体的视觉进化历程已然昭示,身体的视觉进化与社会发展是趋于同构的,媒介是身体及其功能的合理延伸,新媒介的身体视觉化传播引发消费模式、传播伦理和知识系统的重构,身体的自由与敞开或成为媒介及其技术发展的未来趋势。

Body is the core of human visual images and its aesthetic expression,and it is also a self-media with great significance of dissemination and display.In the early days of human society,tattoos were visual media symbols of ethnic communication and belief worship;after entering the power society,the crown had replaced the image of tattoos and their visual representation;in the virtual era,the micro-expressions of the body is displaying the visual communication and discourse structure of the new body narrative of social media.The visual evolution of the body has already shown that the visual evolution of the body and social development tend to be homogeneous.The media is a reasonable extension of the body and its functions.The visual communication of the body of the new media will lead to the reconstruction of consumption patterns,communication ethics and knowledge systems.The freedom and openness of the body may become the future trend of the development of the media and its technology.