2021年度网络流行语分析报告

Annual Research And Analysis Report On Internet Catchphrases In 2021

网络流行语承载着时下网民的心理映射与文化镜像,也体现着主流意识形态对网络话语的收编与规训。2021年度网络流行语主要来自社会事件、网络平台、网络红人和网民的现实化自我表达。网络流行语呈现圈层突破下的交叉渗透、抵抗式认同后的参与传播、文化先进性解构功利性等特点。网络流行语显性变化背后呈现了社会意识形态对其话语情感、话语内容及话语生成场域的隐性规训。

Internet catchphrase reflect the psychological and cultural mirror image of current Internet users,and also reflect the mainstream ideology's collection and discipline of internet language.The internet catchphrase in 2021 mainly come from social events,network platform,leaders'important assertions and netizens'realistic self-expression.Internet catchwords show the characteristics of cross-penetration with the circle breakthrough,participatory communication after resistance identity,and cultural advancement dissolving utilitarianism.Behind the dominant change of internet catchphrase,it presents the hidden discipline of social mainly ideology on its discourse emotion,discourse content and discourse generation field.