智能传播与真实世界——2022年新媒体国际论坛综述

Intelligent Communication and Real World——A Review of the 2022 International New Media Forum

上海交通大学媒体与传播学院与国际传播学会(ICA)共同主办的“2022年新媒体国际论坛——智能传播与真实世界”探讨了智能传播技术在真实世界中的角色、影响以及和人类世界的整体关联。在研究路径与挑战方面,本文结合主论坛,梳理了智能传播时代学界关注的新问题以及可能面对的伦理风险与信任危机;在学科建设方面,本文结合圆桌论坛“传播研究的关键问题与创新”以及院长论坛探讨了智能时代新闻传播学科的主体性建构、学科交叉与融合、人才培养与课程体系完善,以及本学科如何应对国家发展中的重要关切;在媒介实践方面,本文介绍了媒介效果研究的发展历程、理论反思和研究进路,也总结了智能传播中的具体媒介实践方式。

The“2022 International New Media Forum:Intelligent Communication and Real World”,co-organized by School of Media and Communication,Shanghai Jiao Tong University and the International Communication Association,explores the role and impact of intelligent communication technology in the real world and its overall relevance to the human world.In terms of research paths and challenges,this study compares the new issues and the possible ethical risks and trust crises of the academic community in the era of intelligent communication.In terms of disciplinary construction,this study focuses on the subjectivity of the discipline,the intersection and integration of disciplines,the improvement of talent training and curriculum system,and how the discipline can respond to the important concerns in national development.From the perspective of media practice,this study introduces the development of the third-person effect theory,the theoretical reactions,and the development of the third-person effect theory.From the perspective of media practice,this study introduces the development history,reflections and research progress of the third-person effect theory and its specific media practice in intelligent communication.