新媒体时代德国中国通社交网络结构及影响力研究

Social Network Structure and Influence of the German China-hands in New Media Era

本文选取高校学者、智库研究员、媒体记者、政府官员、非政府组织及公益性企业雇员五种不同类型总计117名德国中国通为研究对象,运用社会网络分析的方法对其在社交媒体Twitter(推特)上形成的社交网络结构特征及影响力进行研究。研究发现,社交媒体成为德国中国通建立、维护社会关系,发表言论,拓展影响力的新型媒介平台,德国中国通在社交媒体Twitter上形成连接紧密、连通性好、便于信息交流的社会网络。贝塔斯曼基金会伯恩哈德·巴尔奇、德国墨卡托中国研究中心胡谧空、欧洲议会中国代表团莱恩哈德·布梯考弗尔位列德国中国通社交网络影响力前三名。德国中国通社交网络存在典型的核心—边缘结构。整体来说,媒体记者、智库研究员在德国中国通社交网络中扮演意见领袖角色。媒体记者网络密度最高,连接最为紧密,整体拥有较大的网络影响力。智库研究员中介中心度最高,在德国中国通社交网络中扮演信息中介角色,对涉华信息的流动及社会关系的扩散起到重要作用。

The paper selects a total of 117 German China-hands including university scholars,think-tank researchers,media journalists,governmental officials,NGO employees and enterprises employees from public welfare,studies their structure and influence with the social network methodology.It reveals that social media has served as a novel means for German China-hands to establish and maintain social connections,voice perspectives,and amplify their impacts.It uncovers that German China-hands have formed a social network on Twitter that is characterized by a high degree of interconnectivity and cohesiveness and facilitates the exchange of information.The three most predominant German China-hands figures,as determined by their social network influence,are Bernhard Bartsch of the Bertelsmann Foundation,Mikko Huotari of the Mercator Institute for China Studies,and Reinhard Bütikofer of the Delegation for relations with the People's Republic of China.The German China-hands'social network exhibits a typical core-periphery structure.In general,journalists and think tank researchers assume the role of opinion leaders within the German China-hands'social network,with journalists displaying the highest network density,closest ties,and overall highest network influence,while think tank researchers exhibit the highest degree of intermediation and play a pivotal role in the dissemination of China-related information and the expansion of social relationships pertaining to China.