媒介技术“类生物化”演进下的交往困境

The Dilemma of Communication under the“Bio-Inspired”Evolution of Media Technology

作为人的本质力量的对象化,媒介及其技术构成往往被当作衡量社会发展状态和社会关系生成的重要尺度。自计算机出现以来的现代媒介技术,在总体人性化趋势的基础上,呈现出强烈的“类生物化”技术方向,具体表现为不断推进的联结化、数字化和智能化或称为人化。以如此技术逻辑为工具理性的现代社交实践被置于前所未有的新境遇中;同时,由此技术的“逻辑”或技术的“机器精神”所导致的社会交往中主体性的解构、持续个体化的精神压力、数字化交往必然支付的隐私代价,以及交往自由与交往受控的悖论性后果,都是当下作为交往主体的人所面临的日常困境。因此,对包括主体与技术在内的、构成社会交往的核心要素提出有现实意义的、有人本立场的伦理诉求,是时代与个体的共同命题。

As the objectification of human’s essential power,media and its technical composition,are often regarded as an important yardstick to measure the state of social development and generation of social relations.The modern media technology,on the basis of the overall trend of humanization,presents a strong“bio-inspired”technological direction,which is embodied in the continuous promotion of linking,digitalization and intellectualization or humanization.Modern social practice with such technological logic as tool rationality is placed in an unprecedented new situation.At the same time,the deconstruction of subjectivity,the spiritual pressure of continuous individualization,the price of privacy that digital communication inevitably pays,and the paradoxical consequences of communication freedom and communication control caused by the“logic”of technology or the“machine spirit”of technology are all the daily dilemmas that people,as the main body of communication,are facing.Therefore,it is the common proposition of the times and individuals to put forward realistic and humanistic ethical demands for the core elements of social interaction,including subject and technology.