元宇宙:一个新技术概念的话语实践

Meta Universe: Discourse Practice of a New Technology Concept

本文聚焦元宇宙概念的话语实践过程,在梳理元宇宙概念产生与扩散路径的基础上,探索流行技术概念的演化逻辑与复杂意义。研究发现,技术概念的流行需要经历一个去专业化的“破圈”过程,在元宇宙概念的话语实践中,说者构建出一幅生态的话语蓝图,并赋予其一定的意义结构,而对于听者而言,他们不会完全被动地接收话语背后的意义,而是会在主动建构自身理解的同时,通过话语争夺推进概念意义的再生产,这种话语互动过程最终决定了概念的意义变迁与实践效果。

Focusing on the discourse practice process of meta universe,and by analyzing its emergence and diffusion path,this paper explores the evolutionary logic and complex significance of popular technology concepts.It is found that the popularity of technology concepts requires a circle breaking process in order to remove professionalization.In the process of meta universe discourse practice,speakers construct an ecological discourse blueprint with certain meaning structures.However,for listeners,they will not passively accept them,but actively construct their own understanding and promote the reproduction of conceptual meaning through discourse competition.The process of discourse interaction ultimately determines the meaning change and practical effect of the concept.