元宇宙媒介场域的伦理审视与道德规制

Ethical Examination and Moral Regulation in the Media Field of the Metaverse

元宇宙的横空出世预示了数字世界的发展进路,暗含主体重塑和空间迁移的愿景,背后是技术对于社会架构更深刻的入侵。以沉浸式体验为主要特征的元宇宙一方面使传媒业迎来产业动荡调整期,再造其生产逻辑;另一方面也为媒介场域与社会总场域互相融合提供窗口,并将深刻影响现实空间中用户的惯习。从伦理维度审视,对元宇宙赋魅难掩权力争夺的事实,媒介场域的边界失守以及用户被更深层次的异化是无法避免的危机。而坚守社会正义原则、保持传媒业自身独立及用户主体性或许是冲破技术魔咒的可行之举。

The emergence of the metaverse heralds the development path of the digital world,implying the vision of subject remodeling and space migration.What behind it is the deeper invasion of technology to the social structure.For one thing,the metaverse,characterized by immersive experience,causes the media industry having an adjustment period of industrial turbulence and rebuilds its production logic.For another,it also provides a window for the mutual integration of media field and whole space,and will profoundly affect the habitus of users in real world.From the perspective of ethics,it is difficult to disguise the fact that the metaverse is a power struggle.The loss of the media field’s boundary and the alienation of users are inevitable crises.However,adhering to the principle of social justice,maintaining the independence and user subjectivity of the media industry may be a feasible way to break the curse of technology.