在元宇宙里讲故事:中国IP故事世界的建构

Storytelling in the Metaverse:The Construction of Chinese IP Storyworlds

元宇宙为人类世界创造了故事叙事的无限可能性。本研究以“故事世界理论”为指导思想,以“中国形象”的IP化为方法论手段,立足于“中国时刻”的世界时代背景,以走向世界的中国观、共建人类命运共同体的文明观,以道德叙事弘扬共同善的伦理观为元宇宙叙事的基本原则。从中国故事“传统—现代—全球”历史观出发,围绕“传统中国文化故事、现代中国发展故事、全球中国互惠故事”三大中国故事体系,在元宇宙中建构以“中国实践、中国经验、中国体验”为超级大IP的中国故事世界。依靠“自然人”+“数字人”+“非人类物质”构成的元宇宙叙事者队伍,通过拟态叙事、数字叙事、共创叙事、互文叙事、跨媒介叙事与生态叙事六大叙事战略,探索在元宇宙中建构中国IP故事世界的道与术。

The metaverse creates endless possibilities for storytelling for the Anthropocene.This research takes the“Storyworlds Theory”as the guiding ideology,takes the IP of“China Image”as the methodological means,and is based on the world era background of“China Moment”.The basic principles of the metaverse narrative are the China concept of going global,the civilization concept of building a community with a shared future for mankind,and the ethical concept of promoting common good through moral narrative.Starting from the“tradition-modern-global”historical view of Chinese stories,centering on the three major Chinese story systems of“traditional Chinese cultural story,modern Chinese development story,and global Chinese reciprocity story”,Chinese storyworlds with“Chinese practice,Chinese experience,and Chinese experience”as the super IP is constructed in the metaverse.Relying on the team of metaverse narrators composed of“natural human”+“digital human”+“non-human material”,through the six narrative strategies of mimic narrative,digital narrative,co-creation narrative,intertextual narrative,trans-media narrative and ecological narrative,explore The“Dao”and“Shu”of Constructing Chinese IP Storyworlds in the Metaverse.