“信息茧房”的误读与算法推送的必要——兼论内容分发中社会伦理困境的解决之道

The Misreading of “Information Cocoon” and The Necessity of Algorithm Push:On the Solution to the Social Ethical Dilemma in Content Distribution

文本基于对"信息茧房"与"算法推送"的分析,提出算法推送并非是信息茧房的特殊成因。算法推送在媒体领域遭遇的伦理困境,是由于算法对"工程传播"逻辑过度偏重,从而取代了"人类传播"的特性和机理。算法是信息传播革命的必然结果和有力工具,但在不断优化算法的过程中仍需要遵循基本的价值观,这样的价值观构建是人类更高效利用算法工具的前提和基础。

Based on the analysis of"Information Cocoon"and"Algorithm Push",this paper proposes that algorithm push is not the special cause of Information Cocoon.The ethical dilemma encountered by algorithm push in the media field is caused by the logic of"engineering communication"and the lack of"human communication"elements.Algorithm is the inevitable result and powerful tool of the information communication revolution,but it still needs to follow the basic values in the process of optimizing.Such value construction is the premise and foundation of more efficient use of algorithm by human beings.