被“主宰”的网络言论市场——以对自动化“水军”的多元规制视角切入

The Dominated Online Speech Market——from the Perspective of Multiple Regulation of Social Media Robots

人工智能正逐渐改变许多事物原本的样貌,互联网社交平台领域社交媒体机器人初现。在互联网领域"流量决定财富"的基本运行逻辑中,自动化"水军"相较于传统人工"水军",呈现成本更低廉、传播更迅速和病毒式扩散等诸多特性,显示出入侵甚至扰乱网络言论市场的趋势,不仅歪曲事实、传播虚假信息,更可能左右民意和政治选举,成为互联网泡沫经济的恶性催化剂。但政府曾用于打击传统"水军"的专项举措存在其局限性,自动化"水军"及其背后组织更为隐蔽、追踪锁定困难。在此种现实背景下,法律联合下的多元规制手段的重要性不言而喻。基于国家层面对人工智能鼓励发展的战略态度,对待人工智能也不应完全否认、打压,更应结合现实情况妥善立法予以正确引导。互联网平台运营者也应主动自我监管,通过平台信誉背书设立更为完善的社区标准,通过用户技术赋权不断开发并更新识别算法,通过市场竞争筛选出更为负责的平台,与国家共同应对新的治理难题。

Social media robots show a trend of invasion,disrupting the network speech market,distorting the facts and spreading false information.Social media robots not only obstruct the public opinion and political election,but become the vicious catalyst of Internet bubble economy.However,the government’s efforts to crack down the traditional internet water army is limited.The social media robots and the organizations behind it are more covert and difficult to track and lock.The government should give legislative guidance based on the actual situation,and the Internet platform should also self-regulate,so as to jointly cope with this governance problem with the country.