数字化时代《茶经》英译本的电子出版与推广

E-publishing and Promoting of English Translation of The Classic of Tea in Digital Age

茶圣陆羽所撰的《茶经》是中国最重要的茶文化典籍,其英译对中国茶文化国际推广具有重要意义,但迄今《茶经》英译在西方世界的传播效果并不理想,原因之一便是《茶经》现有的英译本在出版和推广方面存在诸多局限。因此,文章以《茶经》常见的三个英文全译本为例,分析《茶经》英译本在当前出版推广方面存在的问题,提出《茶经》英译本在数字化时代的电子出版方法与网络推广策略,为中国茶文化典籍和其他类似文化典籍翻译传播提供借鉴。

The Classic of Tea is the most well-known Chinese tea classic,English translation of which is of great significance for the international communication of Chinese tea culture.However,the present English translations of this classic leave much to be desired,partly because of their publishing and promoting limitations.Therefore,this paper,taking three commonly seen complete English versions of Lu Yu's The Classic of Tea as cases,examines the major problems concerning the publishing and promoting of English translation of this tea classic and proposes some strategies of E-publishing and network promoting in digital age,with a hope to provide some reference for the international communication of Chinese tea classics and other classics.