乡村振兴背景下复合型商务英语人才培养模式转型探索

Study on the Transformation of Compound Business English Talent Cultivation Path under the Strategy of Rural Revitalization

面对乡村振兴的国家发展战略要求以及高校外语教育改革的时代使命,文章基于《商务英语专业本科教学指南》关于商务英语的专业定位,提出高等外语教育改革应面向农业、农村发展。复合型商务英语人才培养应将乡村旅游产业纳入人才服务行业和就业领域,进一步推进培养模式向宽口径、应用型、复合型转化,助力乡村振兴,推动中华文化复兴和对外文化传播。

Facing the national strategy of rural revitalization and the task of educational revolution in college English teaching,and based on the specialty orientation in the Teaching Guide for Undergraduate Business English Major,this paper proposes that college English teaching should take the trend of rural development into consideration.The cultivation of compound business English talent should target rural tourism as a dominant industry for service and employment,thus further shift the cultivation mode into a more inclusive,applicable,and compound way,and consequently facilitate rural vitalization and the spread of Chinese culture abroad.