广告英语的语篇模式研究

随着经济全球化的发展,广告渐渐成为国家和企业生存发展的重要影响因素。文章旨在对广告英语的发展进行简单的介绍,并对英语语篇模式及每个语篇模式的应用进行深入的研究,总结出各种语篇模式,以及不同语言环境下所产生的不同效果。本研究对广告创作者有一定的指导意义,能帮助他们创作各种精彩的广告,并能提高语言研究者对广告文本的理解和欣赏能力。

With the development of globalization,the advertising has become one of the important influence factors for the survival and development of the modern enterprises.The purpose of this thesis is to give a brief introduction on the development of advertising English,and to make an in-depth study of the application of discourse patterns in English advertising.It summarizes various discourse patterns and their different effects produced in different language environments.This research is of some instructive significance to the advertising creators,and it can help them create various wonderful advertisements and improve language researchers’ability to understand and appreciate the advertising texts.