文旅融合视角下日照市非遗外宣翻译的重要途径

日照市作为沿海开放城市,拥有丰富的非物质文化遗产,对其进行外宣翻译,可以提升日照市国际化水平,也有助于非物质文化遗产走向世界。目前日照市非物质文化遗产外宣英译资料缺乏,因此,提高日照市非物质文化遗产外宣翻译水平,具体应该从调查研究、发挥政府主导作用、对接高校翻译人才培养、确立日照市非物质文化遗产外宣翻译标准等方面着手进行。

As an open coastal city,Rizhao city has a wealth of intangible cultural heritage.The international publicity translation can enhance the internationalization of Rizhao city and help the intangible cultural heritage to be known by the world.Currently,there is a lack of international publicity translation materials in terms of the intangible cultural heritage in Rizhao.To improve its current level,the following aspects should be given a special attention such as the leading role of the government,the training of translators,the establishement of the publicity translation standards of intangible cultural heritage in Rizhao.