顺应论视角下国内新闻标题强势模因分析

文章基于模因论与顺应论,研究了被选中的模因在构建新闻标题的过程中是如何顺应观众的心理世界和社交世界。文章以新浪网、腾讯网、搜狐网、网易网和凤凰网中的国内新闻标题为语料,收集近年来众多的新闻标题对其定性分析。研究发现,新闻标题中强势模因的使用,顺应了读者的心理与社交世界,使新闻有吸引力。心理世界包括工作记忆,原有知识以及幽默心理等因素。社交世界包括对时尚的追求,民族心理以及生活中的传统处世哲学等因素。新闻编辑通过顺应读者的心理世界和社交世界而使新闻标题成为强势模因,使受众更好地理解了新闻标题的形成过程,并且更加深入地认识和理解语言模因现象。

Based on memetics and adaptation theory,this article studies how selected memes conform to the audience’s psychological and social world in the process of constructing news headlines.The paper also takes domestic news headlines in Sina,Tencent,Sohu,Netease and Ifengand as corpus and collects a large number of news headlines in recent years for qualitative analysis and has found that the use of strong memes in news headlines can conform to the readers’psychological and social world,so that news can be more attractive and be better understood.The psychological world includes mainly the working memory,original knowledge,and humor while the social world includes mainly the pursuit of fashion,national psychology,and traditional philosophy of life.News editors make news headlines a strong meme by conforming to the readers’psychological world and social world,enable the audience to better understand the formation process of news headlines,and have a deeper understanding of language meme phenomenon.