国外体育赛事旅游研究的演化路径及态势分析

On the Evolution Path and Trend of Foreign Sports Event Tourism

厘清体育赛事旅游研究的演化路径并揭示其发展态势,旨在为我国体育赛事旅游研究者学术视域与研究范式的转变提供参考价值,为相关产业发展的顶层设计和风险规避提供借鉴作用。分析发现:美国和英国无论文献产出量抑或文献价值均高,研究从聚焦体育赛事旅游影响居民生活,扩散到赛事旅游遗产。而且,随着调查对象从观赏型游客转换为参与型游客,体育赛事旅游营销也细分出针对参与型与互动型游客的研究。研究热点是赛事旅游的经济效益和社会影响,研究前沿有赛事旅游的品牌营销、运营管理以及评估维度和方法。

The research clarifies the evolution path and reveal the trend of sports event tourism.It aims to provide reference for Chinese academic perspective and research paradigm,and top-level design and risk avoidance of industrial development.By combing the relevant literature,it is found that both the United States and the United Kingdom have high output volumes and high literature values.The study ranges itself from the influence on the residents to the heritage of the sports event tourism.Moreover,as the investigativesubjects have been switched from viewing tourists to participating tourists,the relevant market has alsobeen subdivided into participating tourists.During the period,the research hotspots of the sports event tourism includes the economic benefit and social impact.The frontiers are to be found in brand marketing,operation management and evaluation dimensions and methods.