《反不正当竞争法》中间接混淆标准的重构

Reconstruction of the Standard of Indirect Confusion in the Anti-unfair Competition Law

2017年《反不正当竞争法》第6条在修订过程中一直被受学者关注,其中模糊抽象的"特定联系"、"一定影响"等词语有待细节化界定,其对商业标识间接混淆的规制正当性以及适用方式都值得探讨。结合间接混淆理论渊源及其在国内外的发展,围绕《反不正当竞争法》第6条讨论间接混淆理论在商业标识混淆中适用的困境,重塑作为认定标准的主体——消费者的含义。从一般消费者中剥离出交叉消费者,以此来判定是否构成间接混淆,防止标识权利(权益)的滥用。

During the revision process of the Anti-Unfair Competition Law in 2017,scholars have been paying a lot of attention to the ArticleⅥ,among which some vague abstract terms such as"specific connections"and"certain influence"need to be defined in detail,and the legitimacy and applicable methods of indirect confusion of commercial signs are worth discussing.In addition,the word"misleading"mentioned in the provision mirrors the consumer interest status of the law.Combining the origin of indirect confusion theory and its development at home and abroad,as well as its dilemma of application in the confusion of commercial signs around Article Ⅵ of the Anti-Unfair Competition Law,it is necessary to reshape the meaning of consumers as the main body of the determination standard.Separating cross consumers from general consumers to determine whether it constitutes indirect confusion can prevent the abuse of marking rights(rights and interests).