革命典型的“分身”与再塑——“南京路上好八连”早期传播的媒介学考察

“Incarnations” and Reshaping of Revolutionary Model——A Mediology Study on the Early Communication of “Hao Ba Lian of Nanjing Road”

"南京路上好八连"是中华人民共和国成立以来最具生命力的革命典型之一,具有社会主义典型史上独一无二的构成和呈现方式。其表现的是存在于特定空间的群体英雄,所要处理的实际上是革命进入城市之后的"生活方式焦虑"和文化领导权问题。虽几经转型,但核心语义、主要传播形式在其传播早期(1959—1963年)就已经奠定。以媒介学的视角切入,从传播形式角度重新审视原本被视为"附属物"的事迹报告会、文艺作品、展览会等,可以考察"好八连"在其早期传播的不同阶段如何逐渐被"分身"到新闻报道、事迹报告会、大剧场多幕剧、城市布展等形式中。这些作为典型"化身"的传播形式以自身特有逻辑对典型进行改写、再塑,同时折射出20世纪60年代前期的政治光谱、城市景观和媒介文化。

As one of the most vital revolutionary models since the founding of the People’s Republic of China,"Hao Ba Lian of Nanjing Road"has a unique composition and presentation in the history of socialist models.What it shows is the group heroes existing in a specific space,and what it deals with is actually the"lifestyle anxiety"and cultural leadership after the revolution entered the city.Although it has undergone several transformations,its core semantics and main communication forms have been established in its early stage of communication(1959-1963).From the perspective of media science and from the perspective of communication form,we can re-examine the event reports,literary works,exhibitions,etc.,which were originally regarded as"appendages".