基于弹幕的参与式网站用户交互体验研究

Research on User Interaction Experience in Participatory Websites Based on the Bullet Screen

[目的/意义]参与式网站的在线交互可提高信息传递和交流的效率,提升用户的感知和体验。通过对参与式网站的弹幕进行研究,对用户体验理论的相关研究进行补充,并为短视频传播者和相关参与式网站提供实践指导。[方法/过程]选取典型参与式网站为研究对象,将B站短视频弹幕数据和聚合热度指标数据作为研究样本,对其用户交互体验展开研究,利用Python爬取短视频的弹幕热度与内容信息,通过相关性分析和文本情感分析对其参与式网站的用户聚合热度指标以及用户生成内容进行研究。[结果/结论]参与式网站弹幕数量、评论数量和视频播放量具有相关性;实时弹幕互动增强了观众的认知共享、情感体验和围观体验。

[Purpose/Significance]The online interaction of participatory websites improves the efficiency of information transmission and communication,and improves users’perception and experience.Through the study of bullet screen under participatory website,it complements the relevant research on user experience theory,and provides practical guidance for short video disseminators and relevant participatory websites.[Method/Process]This paper selected Bilibili,a typical participatory website,as the research object,took the short video bullet screen data and aggregated hotness indicator data of Bilibili as the research samples to study its user interaction experience,used python to crawl bullet screen popularity and content information of short videos,and studied its users’aggregated hotness indicators and user generated contents of participatory websites through correlation analysis and text emotion analysis.[Result/Conclusion]The results show that there is a correlation between the number of bullet screen,the number of comments and the number of the video playback of participatory websites;Real time bullet screen interaction enhances the audience’s cognitive sharing,emotional experience and onlooker experience.