基于SWOT分析的公共图书馆文创产品开发研究

Research on the Development of Cultural and Creative Products in Public Libraries Based on SWOT Analysis

文章运用SWOT分析法阐述了公共图书馆在文化创意产品开发中的优势、劣势、机会、威胁,进而提出公共图书馆文创产品开发推进策略,即深耕传统文化,挖掘资源价值;重视数字文创,拓展文创类型;增强法律意识,保护知识产权;吸纳社会力量,助力文创设计;加大推广宣传,拓展营销渠道,以期为推动我国公共图书馆文创产品开发工作提供有益参考。

Using SWOT analysis,this paper expounds the advantages,disadvantages,opportunities and threats of public libraries in the development of cultural and creative products.And this paper puts forward some strategies for the library to promote the development of cultural and creative products:deeply cultivate traditional culture and tap the value of resources;attach importance to digital cultural innovation and expand the types of cultural innovation;enhance legal awareness and protect intellectual property rights;absorb social forces,help cultural and creative design,increase publicity,and expand marketing channels,in order to provide useful references for the development of cultural and creative products in China’s public libraries.