基于微信公众平台的公共图书馆营销策略研究

Research on Marketing Strategies of Public Library Based on WeChat Public Platform

目前,微信公众平台在公共图书馆营销领域被广泛应用,利用线上新媒体平台服务于公共图书馆日常工作,可以为读者带来优质便捷的阅读体验。本文通过对全国71家公共图书馆微信公众平台的营销现状进行分析,归纳总结普遍存在的问题,尝试探索公共图书馆营销的发展方向,并提出基于微信公众平台的公共图书馆营销策略。

At present,WeChat public platform is widely used in the field of public library marketing.Using online media platform to serve daily work of public library can provide convenient and high-quality reading experience for readers.This paper analyzes the marketing situation of WeChat public platform of 71 public libraries in China,summarizes the common problems,tries to explore the developing direction of public library marketing,and puts forward marketing strategies of public library based on WeChat public platform.