公共图书馆大型儿童阅读推广活动实证研究——以武汉市少年儿童图书馆“楚童杯”读书汇活动为例

Empirical Research on Large-scale Children’s Reading Promotion Activity Developed by Public Library——Taking the "Chu Tong Cup" Reading Activities of Wuhan Children’s Library as an Example

对武汉"楚童杯"读书汇活动发展历程进行梳理,分析活动内容和特色,提出公共图书馆开展大型儿童阅读推广活动的几点启示:政府主导,图书馆联动,全社会参与;面向全体,关注家庭,关怀特殊儿童;打造精品,与时俱进,重视宣传。

This paper combs the development process of the Wuhan"Chu Tong Cup"reading activities,analyzes the contents and characteristics of the activity,and puts forward some inspirations to carry out large-scale children’s reading promotion activities of public library:government-led,library co-operation,communal participation;facing all readers,focusing on the family,caring for exceptional children;producing elaborate works,advancing with the times,paying attention to publicity.