平台经济常态化监管:倡导与执法的协调并举

Normalized regulation of platform economy——the coordination of competition advocacy and enforcement

为有效化解平台经济领域竞争执法面临的诸多难题,实现平台经济的常态化监管,借鉴国际经验,对竞争倡导制度的功能定位、在平台经济领域的适用性以及在国内构建和推广的基础和条件展开研究。研究表明:落实竞争政策除了竞争执法这一重要手段,竞争倡导更加不可或缺,尤其适合于新业态、新模式,能够达到“润物细无声”的效果,我国应以平台经济领域为切入点,加快建立以市场研究为核心的竞争倡导制度,并重点构建和提供竞争倡导与竞争执法协调搭配的可操作性框架,为提高竞争政策的有效实施提供新思路。

To effectively resolve the problems faced by competition enforcement in platform economy,and realize the normalized regulation of platform economy,a study is conducted on the functional positioning of the competition advocacy system,its applicability to the platform economy,and the foundation and conditions for its establishment and promotion in China,by taking into account international experience.The research conclusions show that in addition to the important means of competition enforcement,competition advocacy is even more indispensable in implementing the competition policies.It is especially suitable for new business forms and new models and can promote the development of platforms in a natural way.Therefore,China should take the platform economy as an entry point and accelerate the establishment of competition advocacy centered on market research,and focus on building an operable framework for the coordination of competition advocacy and competition law enforcement to provide a new way to improve the effective implementation of competition policy.