消费主义情境下城市景观的“图腾化”

Totemization of Urban Landscape under the Context of Consumerism

城市景观的设计和建设历来都是城市研究中的重要问题,在我们城市建设成绩与问题都高度集中的今天,更是一个需要给予重视的研究课题。无论是建筑、街道等显性的城市景观,还是标签、名片等隐性的城市景观,在消费主义的情境下,它们都呈现出一种“图腾化”的趋势。城市景观作为一种文化实践,借非历史的历史性元素构成一个错时的幻象,并借此启动某种意义的生产机制,完成对历史幻象的重置。本文以全球化为背景,以消费主义时代为分析情境,以城市景观“图腾化”的文化症状为研讨对象,分析城市景观建构与传播过程中的意义生产机制,探讨视觉文化实践在城市形象构建中的功能与效用。

The design and construction of urban landscapes have always been important issues in urban research.Today,when the achievements and problems of urban construction highly concentrated,research on the issues is even more important,to which great attention should be paid.In the context of consumerism,both explicit urban landscapes,such as buildings and streets,and implicit urban ones,such as labels and city-cards,show a trend of“totemization”.As a cultural practice,urban landscape constructs an anachronistic illusion with surreal historical elements,and activates a mechanism of meaning production,completing the reset of historical illusions.This article,taking globalization as the background and the era of consumerism as the analytical context,aims to research the cultural symptoms of“totemization”in urban landscapes,and analyzes the meaning production mechanism in the process of urban landscape construction and communication.It also discusses the function and effectiveness of visual cultural practices in constructing urban image.